What’s the best time of the day of the week to post on Instagram for a better engagement in India?

Well, the answer to this question depends on the location of your followers. From the title of this article, I presume that you are here because you are located in India and so are your followers. This article is based on the study of the different impacts – such as the lockdown due to COVID – and behavioral changes of people online over time.

Know Your Audience

Every Instagram account has its own unique audience subjected to a particular area or city. If you have an Instagram account for a local business in your city, then the best time to post on Instagram will be according to the opening and closing time of the store/office. But if you are an entertainer having an audience across the country, then you should consider posting your content in the free hours and not during the time when people are busy with their work.

In India, people generally work from 10 am to 6 pm from Monday to Friday – according to the official timing. Consider this: People work 6 days a week, but they use Instagram for the whole week. The idea of this fact is that anytime is considered as good if you want to post on Instagram only if you are not that serious about the likes and engagement on your post.

If you are serious about getting maximum people to engage with your post on Instagram, then you need to be serious about the timing of your post as well.

The Best Time to Post on Instagram in India in 2021

Studies suggest that the best time to post on Instagram is 3 p.m. – 4 p.m. from Monday to Thursday Globally. Let us breakdown the best time for each day of the week (For the Indian audience).

Best time to post each day of the week in India:

  • Sunday: 10 a.m. – 2 p.m.
  • Monday: 9 a.m. – 5 p.m. (11 a.m. – 2 p.m. for best engagement)
  • Tuesday: 8 a.m. – 6 p.m.
  • Wednesday: 5 a.m. (11 a.m. – 3 p.m. for best engagement)
  • Thursday: 5 a.m. (11 a.m. – 4 p.m. for best engagement)
  • Friday: 9 a.m. – 1 p.m. (11 a.m. – 1 p.m. and 5 a.m. for best engagement)
  • Saturday: 9 a.m. – 11 a.m.

Infographic For the Best Time to Post on Instagram

Infographic For the Best Time to Post on Instagram

General results for India:

  • Best General time to post: 9 a.m. to 4 p.m.
  • Best day to post: Wednesday
  • The worst day to post: Sunday

Research on the Best Time to Post on Instagram

Let’s talk about what do experts’ studies have on this major issue.

According to a study by Hubspot, the engagement on your post can change dramatically just by posting your content between 2 p.m. and 3 p.m. CDT. In addition to this fact, you can also refer to the research done by Sproutsocial on the best times to post on any social media platform. It refers that the best time to post on Instagram is – Wednesday at 11 a.m. and Friday from 10 a.m. – 11 a.m. for the best Global Engagement and Sunday is considered as the worst day to post.

The Best Time To Post On Instagram In India In 2021
Source: Sproutsocial.com

If you wanted a general and easy-to-remember time to post, this is it.

Pro tip: According to most of the famous digital marketing experts, the best time to post on Instagram for a better engagement is to post your content during off-work hours. For example: If your target audience is college students, then the most sensible thing is to post after college hours because it the time when they take out their mobile phones and check out their social media.


However, there is a different “best time” for different types of accounts to post on Instagram in India in 2021. You can find out your own best time to post according to your content and target audience by simply jotting down engagements on different posts and making your own personalized data. In that case, you will get your own “actual best time of the day of the week” to post on Instagram and know your audience well.

You may also check out the Best Social Media Platforms to Boost Your Business.


Raghav Sharma is a Fitness and Personal Development enthusiast who spends tons of time surfing the Internet to bring out the best-valued content for you to be the best version of yourself!

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